- THE NEW LEXUS -

"I led the Art Direction and oversaw the 3D team to create the logo animation for Lexus/England. The goal was to create a beautiful logo animation based off of the iconic shape of the Lexus front grill. To achieve this, I decided to create a burst of light that follows the shape of the grill and forms an 'X' shape that ends up reveling the rest of the logo. This job included initial style frames, as well as light and shadow treatments, to show how the end result would look with the car and logo together"  

THE NEW LEXUS  :03 TV END LOGO


CATEGORY:  ADVERTISING    CLIENT: YU+CO    ROLE: ART DIRECTOR    SOFTWARE USED:  ADOBE PHOTOSHOP / AFTER EFFECTS / C4D  YEAR: 2015
PRODUCTION : YU+CO
CREATIVE DIRECTOR : GARSON YU
ART DIRECTOR : DAVID WAVE
3D ARTIST : JEFF DIETRICH
COMPOSITING : DAVID WAVE