NIKE + FLEX

“I was commissioned to art direct a project to showcase the collaboration between the manufacturer Flex and the sports brand Nike. As the lead designer and art director for the campaign, I decided to create a visual identity based off of black and white photography, combined with a pop of color and edgy graphics that carried the identity of the entire campaign."

NIKE & FLEX EXPERIENTIAL

CATEGORY: ADVERTISING CLIENT: YU+CO ROLE: ART DIRECTOR SOFTWARE USED: ADOBE PHOTOSHOP / ILLUSTRATOR / AE YEAR: 2016

PRODUCTION : YU+CO

CREATIVE DIRECTOR : GARSON YU

ART DIRECTOR : DAVID WAVE